PROJECT 4

Isabella

Already a successful LGBT author, Isabella (her pen name) wanted help with the promotion of her latest romance novel. While she already had a loyal base of fans, she was interested in having more of her work be introduced to mainstream audiences. 

 

After surveying the landscape of the LGBT publishing scene, Advanced Editorial devised a communications strategy to build Isabella's visibility among potential readers outside of her usual channels. The campaign included both online and offline solutions.

Most notable among our highly successful efforts was our ability to garner Isabella an exclusive interview with a journalist on Cosmo.com. Isabella was the sole subject of the article, giving our client full exposure on Cosmo. The final article received tens of thousands of online views from a mainstream audience, which far surpassed our anticipated reach.

 

Isabella continues to expand her readership and has grown her publishing into a company supporting dozens of other LGBT authors.

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